Sorucing Marc By Marc Jacobs - Analysis S/S2008 Collection

**Collect, analysis, re-construct & grouping the collections by using different color schemes to find out the main color of the Spring/Summer Collection2008.**

** Using color more colorful for Young age group between 18 to 30 age.

** Finally, decide to predict and analysis Marc by Marc Jacobs collection in Autumn/Winter 2009/10 Collection.

Marc Jacobs - Color Scheme of S/S2008

Marc Jacobs - Introduction

Research from time to time : Sample of Color Scheme

Bingo's Breakfast: Milk & Meat : Complementary color scheme.(Green & Red)
Commend : Delicious, good health breakfast!

Mc'Donald : Adjacent complementary scheme
(Red/Orange-yellow/Green)
Commend : Delicious and fresh.......

Harry Potter: Monochromatic color scheme
(Mainly Blue-Green plus Black)
Commend : Terrible, advanture.......

Mr. Juicy(Sunkist) : Single split complementary scheme
(Red/Orange/Green)

Commend : Healthy, Fresh, Sweet, Good taste.......

Class Exercise

Exercise (3) : Color the following fashion boutique by applying color theories and principles.

Target Market : Young ladies between 18 to 28 ages.

Product Range : Clothes/bags/accessories are trendy and colorful in spring/summer collection.

There is an Analogous Color Scheme(Orange/Yellow/Green) by using in the shop. Using Warm Color advance(Orange and Yellow color) on the wall, a part of the floor and shelves. And also using the Cool Color(Green) at the back of the wall, the mirror side, the lamp and on the floor at the center to take customer attention.

Because of an Analogous Color Scheme, it is using the Principle of Resemblance. Constant color of Orange and Yellow, co-ordinate with Low Chroma of Green Color.

On the left hand side of the shelve, there is using a Analogous Color Scheme in High Chroma of Red and Blue in different level of Values. It is attracting the customer in far away.

At the right hand side of the shelve, there is using a Single Split Complementary Scheme(Green/Yellow/Red-Violet). Co-odinate with the model dressing, the colors are harmonize and same in Chroma and values.

The color of the accessories, bags, flowers on the table seem incongruous. It's an Avoidances of Ambiguity of colors.

Finally, overall the shop is present a sequence of colors to lead the customer's eye in the direction of progression. And the mirrors at the back of the shelves to enlarge the space of the shop, warm color to let customer feel comfortable and emotional to attract customers to walk in and buy the new collections of the products.

Exercise(2) : Applying various color theories to analyze the following color combinations.

Checks(1) : (Burberry) Hues of Beige/Red of Analogous Color Scheme. Constant Chroma in Red line with Beige background.
Checks(2) : Hue of different values of Pink colors in Mono-Chromatic Color Scheme.
** All of them are Low Values.

Checks(1) : Hues of Blue/Red of Complimentary Color Scheme. Blue in different values.

Checks(2) : Hues of Red of Monochromatic Color Scheme.

Checks(3) : Hues of Green/Blue/Yellow/Red of Analogic & Complimentary Color Scheme.

** Checks(1) and Checks(2) are High Chroma colors compare to Checks(3). And Checks(3) is more dull and grayish compare to the others.

Exercise (1) : Apply color theories and principles --

(1) Double-split complementary : High Chroma in Red, yellow-green, red-violet with Low Value of green.

(2) Monochromatic : Base on High Chroma in Orange with Beigh and Brown.

(3) Achromatic : Neutral color of Black in different level of Value.

(4) Tetrad : Orange, blue, yellow-green and red-violet in High Chroma.

(5) Analogous : High Value in Light violet with High Chroma in violet and blue.

(6) Single-split complementary : High Chroma in Red with Low Value of Orange, co-ordinate with Low Value of Blue-green.